Can you write a sales letter
like this one?
Shout, "YES!" and clients will seek you out no matter where in the world you choose to live.
Dear Copywriting Colleague:
If you'd like to get paid tens of thousands of dollars to write a direct mail sales letter ...
If you’d like turn your unique way of looking at the world, your fight with the landlord, your love affair, your flare for words, your own awesome … into powerful copywriting that sells …
If you watch other copywriters make big money landing clients and think that should be my Porche Carrera ... outside my private beach house ...
... then maybe it's time to consider adding Master Direct Mail Copywriter to your resume and have clients beat down your door from anywhere in the world?
I’m confident you can do it, because I’m living proof it’s possible.
Hi! My name is Josh Manheimer, and three decades ago, I climbed into the dumpster behind my post office to study junk mail by the best copywriters of my day.
When I climbed out, I was one of the top direct mail copywriters in the country -- earning tens of thousands of dollars, writing direct mail sales letters for Time-Life ... Rodale Press ... OxMoor House ... from my farm in Vermont.
Today, if you google "direct mail copywriter," you'll see I come out #1 in the US.
You'll also find my work featured in MILLION DOLLAR MAILINGS and THE WORLD'S GREATEST DIRECT MAIL SALES LETTERS -- four times.
Frankly, it wasn’t that hard. And if you've got a minute, I’d like to come over and show you how I did it — step-by-step — by putting into your hands what may well me the most useful document for copywriters in the history of direct response publishing.
It’s called THE ULTIMATE COPYWRITER’S SWIPE BIBLE: You Too Can Master the Art of the Direct Mail Sales Letter, and one glance inside, and you’ll instantly look skyward and whisper, “Thank you!”
That’s because it’s jam-packed with over 150 of my battle-tested, direct mail sales letter leads — leads organized around the 16 proven formulas I've used again and again (and still use) over my 30-year career.
For three decades I've crafted some of the most successful direct mail packages in the history of direct marketing from my farm in Vermont. If I can do it, you can too. These are my two Belgian draft horses, Jimmy and Blaze. Which critters will you raise when you become one of the world's top freelancers?
SOON YOU WILL LITERALLY SWIPE YOUR WAY TO SUCCESS!
On page after page of my 250-page SWIPE BIBLE, you'll discover dozens of inspiring openings and ingenious ideas to help you swipe your way to response heaven ... and build an impressive portfolio that will become your ticket to copywriter respect.
YOU’LL SWIPE the “blockbuster” lead I used to create a ten-year control for WRITER’S DIGEST.
“I’ve never written a letter to a direct mail copywriter before. But your subscription package for Writer’s Digest was super.”
—Bob Bly, Author, The Copywriter’s Handbook
YOU’LL SWIPE my legendary “naked old women” lead for MORE magazine which became the most successful package in the history of the Meredith Corporation.
"I am NOT the greatest storytelling copywriter in America. That title belongs to ... Josh Manheimer. This guy doesn’t just beat controls, he bludgeons them to death with 100%, 200%, even 300% victories."
—Richard Armstrong, Genius A-List Copywriter
YOU’LL SWIPE my famous “Quick! The Coffee Pot!” lead for Rodale’s EVERYDAY HEALTH HINTS which was the most successful direct mail package in the history of Rodale’s Book Division.
(You’ll find it featured in MILLION DOLLAR MAILINGS and THE WORLD’S GREATEST DIRECT MAIL SALES LETTERS.)
YOU’LL SWIPE my 11-year control for the National Fire Protection Association, declared by the DMA judges as, “one of the great achievements in direct response marketing.”
“After studying Gary Bencivenga, Clayton Makepeace, Parris Lampropoulos, and all of the old Masters, I consider myself very fortunate to have found your website. I’ll be studying your packages, and hopefully stealing your secrets, too ;-) It was an honor to read your work.”
YOU’LL SWIPE my opening for The Asian Wall Street Journal which quadrupled response and was written — in Chinese!
“Hi Josh (or J.C., if you prefer?), What a discovery you are! Your letter leads PDF is amazing. I love your story leads. Better than a lot of similar ones I’ve seen. I’ve been studying direct response copywriting for a while, but I don’t often see your name and I’m not sure why. You’re obviously one of the best out there.”
YOU’LL SWIPE my gripping “shit flying” lead for The Good Sam Club which indexed 340, tripling response.
“Dear Josh, I swim in your wake. I have long admired your work, and I often find myself recommending you when clients are looking to test something other than my stuff. I’m very good at selling clients on using me, but not quite as good at making the package! I steal shamelessly from you…”
—Prefers to Remain Anonymous
I’m sure I don’t have to point out that just about every serious copywriting job today asks for direct mail experience. And yet, good luck getting it. That’s where I can help. Because now you can thumb through your personal copy of THE COPYWRITER'S ULTIMATE SWIPE BIBLE where I teach you how to master the art of direct mail sales letters ... the way I did. By swiping from the best in the business. And if you are assigned a direct mail project and get stuck -- EMAIL ME! I’ve got your back.
Sir Isaac Newton secluded himself for two years at his family farm to avoid the plague, and emerged with his famous, Principia Mathematica, which articulated the Laws of Universal Gravitation.
Now I’ve emerged after three decades from my farm in Vermont with THE ULTIMATE COPYWRITER’S SWIPE BIBLE where I capture the Laws of Written Persuasion — divided into 16 proven formulas.
Newton invented calculus to prove his theorems.
I invented the Enthusiastic Neighbor letter lead to win control after control.
Newton famously said he “stood on the shoulders of giants” so he could see further.
I shamelessly stood on the shoulders of the most brilliant copywriters of my day — Bill Jayme, Judy Weiss, Ken Sheck, Linda Wells — so I could sharpen their techniques to an even finer point — and then beat them at their own game.
Newton presented his findings to the Royale Society in London.
I’m presenting my findings — to you — here and now.
That is, if you say “YES!” to this personal and private invitation For Professional Copywriters Only.
You’re only seconds away from discovering …
Which is the best formula to use when selling news publications -- The Dinner Party or The Three Ifs?
The best lead for people passionate about Soap Carving (or any hobby) -- Enthusiastic Neighbor or For Members Only?
The best opening to create atmosphere -- ITs or Imagine?
What is the difference between fascinations and situations?
When should you ask your reader to raise their right hand and take a pledge?
When to include a Merchandise Return Label as your lift note?
How to sling direct mail slang like a fry cook slinging hash at a cheap New Jersey diner.
FORGET IT, FRED! lead. When and how to use?
TWO KINDS OF GUYS lead. When and how to use?
The one formula you should start every project with even if you later choose to abandon.
When to put your first sentence ABOVE the salutation.
How to craft the perfect lift note to swim like a pilot fish beside your shark of a sales letter.
How your Page 1 will serve as the roadmap to your entire direct mail package.
How to speak to your tribe and be trusted.
Why you must care about printing specs and insertion order if you want a seat at the big table.
When to throw yourself in front of the bus and risk everything to maintain your honor and integrity.
Which graphic designers should you smother with kisses? Which should you flee in the cover of darkness?
How does your prospect’s brain absorb information, and what can you do to use that to your advantage?
About your Early Bird Charter Membership. You are an important part of this moment in direct marketing history. My new volume, THE ULTIMATE COPYWRITER’S SWIPE BIBLE, is a living, breathing document which will be updated as your welcome feedback, your thoughtful comments, and your penetrating insight is incorporated to make it better and better, and more useful to you.
HOLD IN YOUR HANDS THE BEATING HEART
Let me share a little secret with you.
Nail PAGE 1 and you’re home free.
Since PAGE 1 of a direct mail letter is the beating heart of the entire mailing (containing the grabby lead, the perfect tone, gotta have benefits, unique positioning statement, clever teasers, compelling offer …)
… if you nail PAGE 1 — and get it approved by the client — it’s usually smooth sailing after that.
So I spend a huge amount of time chiseling away at Page 1, and in this volume that’s ALL you’re going to find. A gazillion Page 1s.
Absorb my 16 formulas into your DNA like some Star Trek cyborg, and you too can become a Master Direct Mail Copywriter, crafting winning controls from your beach house … in your embroidered pajamas.
It’s not hard.
If you’re a veteran copywriter, you’ll see in 15 seconds what I’m up to, slap your forehead, and exclaim, “Of course!”
If you’re starting out in the industry, well, I wish I had this roadmap when I first began. I had to hike up the copywriter mountain with crampons and hang by my fingernails from scary cliffs.
Now you get to glide up in a gondola.
Enjoy the view. And the income.
ABOUT YOUR 12 FREE GIFTS!
After you thumb through 150 of my letter leads in your SWIPE BIBLE, you just might be inspired to see what goes on ... in the rest of my direct mail packages!
So I've assembled the best of the best, 12 of my legendary winners, and will give you privileged access to the entire packages for one year -- ABSOLUTELY FREE! (I normally charge on my store $497 for this privilege.)
Together, they make an incredible copywriter's resource you will not find anywhere else on the planet.
Whew! So far I’ve given you just a taste of what you have to look forward to when you say “YES!” to this special invitation.
But you’ll never really know how dramatically your copywriting career can take off until you add Master Direct Mail Copywriter to your resume and thumb through your personal copy of my historic SWIPE BIBLE and my 12 Legendary Controls.
If just one of my letter leads inspires you to create the most successful packages in direct mail history like I have …
If just one of my efforts helps you untangle a complex positioning problem, and opens the door to sales clarity for an important project with your career in the balance …
If just one of my openings causes you to craft brilliant copy — in half the time — so you can turn off your laptop and make love to your spouse once again …
If one of my formulas helps you direct a junior copywriter under your supervision to “stick the landing” and feel an enormous sense of pride …
… well, isn’t saying “YES!” to this personal and private invitation well worth it?
Josh C. Manheimer
P.S. It's not unusual for me to get love letters like these from my clients and colleagues:
“Your package for EVERYDAY HEALTH HINTS now tops our winner’s list as the BEST-EVER direct mail package for Rodale books with results 2 to 1 over the standard! In fact, response was so high, we had to change the print run.”
Kathi Ramsdell, Promotion Manager, Rodale Press
“Your direct mail package for More Magazine indexed 200, doubling response. That doesn’t happen too often in magazine history and is the first time it’s happened at Meredith.”
Ellen de Lathouder, V.P. Creative Services, Meredith Corporation
“Did Jennifer tell you that our Gooseberry Patch Christmas Cookbook package is making Oxmoor House direct mail history? It pulled an unbelievable response - so much so that we canceled our creative test for the next mailing, thinking that it would be wasted money!”
Julie Doll, Promotion Manager, Time, Inc.
“Not sure if anyone’s mailing these days. And I’m really not sure anyone’s posting 10% response rates. Anyone, that is, but MaryJanesFarm!”
G.K. , Belvoir Media Group
“We were astonished when your direct mail package pulled 72% better. I had not thought such an increase was possible.”
Rob Dubin, Publisher, Sailing Quarterly
“Your package beat our launch package by almost 50% on a net response basis. This is a phenomenal response!”
Jackie Prince, Doubletake
“Your Yellow Poly direct mail package has been the control at Playboy for at least 12 seasons!”
Phyllis Rotunno, Playboy
“The [Trigger] mailing is brilliant. But Manheimer & Wise did not accomplish this breakthrough using the CPP (Clean Piece of Paper) approach. Rather, they astutely built on proven techniques, some radical, others traditional—devised for Rodale by some of America’s greatest copywriters.”
Denison Hatch, Who’s Mailing What!
“Dear Mr. Manheimer, I hardly ever write to people I don’t know on the Internet, but had to after I stumbled across your website and was blown away by control samples you put up… …and even more blown away by the PR pitches you gave out for FREE. As a fresh copywriter - you sir, are a breath of fresh air in a world of self-proclaimed Internet copywriting “gurus” and an inspiration for someone who wants to hone their craft.“
“Damn you, Manheimer. I’m on a really tight deadline and unfortunately I just discovered your site. Not only did all the cool stuff on it cost me a good hour on my project, I’ll probably have to polish up my copy an extra half dozen to get it anywhere near where you’ve raised the bar. Thanks a bunch.”
“The direct mail package [for Writer’s Digest] was so successful that, for years, it crushed tests written by some of the biggest names in the business.”
“As usual, a stellar effort! In reviewing HORSE JOURNAL’S status today, I was again struck by the impact of your HORSE SENSE package. It has really helped the momentum and strength of the title.”
P.P.S. Duck! Feedback about my SWIPE BIBLE is coming in fast and furious.
"This thing is incredible."
--Matt O'Connor, ConversionGods
"There are a lot of things I love about what you’ve put together here, but at the top of the list is how you’ve organized all the material.
"Now that you’re providing a copywriting course contained within your swipes, I think that sets you apart from all the other courses and books I’ve purchased over the years.
* I bought John Carlton’s Kiss Ass Copywriting course way back in 2003 for $1,495.
* I bought AWAI’s course in 2005 for $495.
* I then bought AWAI’s Master Program for $795.
* I bought Clayton Makepeace’s Quick Start Copywriting course for $795 (now it’s $1,295.
* I went to the Titians of Direct Response event several years ago, and spent a small fortune to be there … and the DVD’s to the event still sell for $2,000 even today.
* I was Dan Kennedy’s NO BS Adviser to Birmingham, AL … which cost me $14,000.
"None of this includes every possible copywriting resource I have on hand, both analog and digital.
"My point, Josh, is that of all the resources I have on hand … dude … I constantly find myself bypassing all of them for your work.
"That, in my mind, is pretty remarkable."
—A.C., Professional Copywriter
12 FREE GIFTS!
I’m a professional copywriter and would like to save hundreds and get privileged Early Bird Charter Member access to my personal copy of your 250-page, ULTIMATE COPYWRITER’S SWIPE BIBLE for one year. (That’s hundreds less than other copywriters will pay, and about $14,000 I’ll save from flying around like a pelican attending a year’s worth of masterminds and conferences to get copywriting intelligence at the highest level.)
MY 12 FREE GIFTS! Be sure to include VOLUME 1: 12 of Your LEGENDARY CONTROLS as a FREE BONUS GIFT for one year. (That's a $497 value I get FREE!)
My cost for everything? The ridiculously low Early Bird Charter Member fee of just $297.
EARLY BIRD BENEFITS. I understand that as an Early Bird Charter Member, I can offer thoughtful suggestions and penetrating insight which will be used to make the SWIPE BIBLE better and more useful to me.
BONUS BENEFITS. I understand that my Early Bird Charter Member privileges also allow me to push past the doors marked PRIVATE and be eligible for additional benefits:
* Privileged access to more of your Legendary Controls, so I can study and swipe from your very best direct mail control packages.*
* Privileged access to the Direct Mail Mud Hens -- your private Copywriter Forum — when registration starts.*
* Private 1:1 access with you if I’d like to bang my head against yours and chat about the direct mail projects I’m working on.*
DIRECT PRIVATE LINK. I understand all sales are final, and my SWIPE BIBLE and 12 Legendary Controls are not available as pdf downloads, but I will get a link with direct online access for one year. If I have questions, I can write to you directly at email@example.com.
(*) reduced rate