You’ve just been asked to write a snail mail junk mail package. The kind A-List copywriters get paid $20,000 to craft … in their pajamas … from their beach house.
Relax. I’ve got your back.
FOR COPYWRITERS ONLY
(All others please add $300 to your order.)
Dear Brilliant Copywriting Colleague:
You’re at work, feverishly cranking on a series of Facebook ads, when suddenly …
… your “wish-he-would-be-hit by-a-falling-safe” Copy Chief races in and hands you a new assignment.
“We need it yesterday!” he snorts like an ill-tempered warthog, and disappears into his forest of gloom.
You snap closed the lid to your Tupperware, listen to the satisfying whoosh of the suction, and think how great life will be when you can finally feel the full force of your own awesome and go freelance.
You glance at your new marching orders and freeze.
Is your mind playing tricks?
Are little turtles crawling out of the sea and finally writing your name in the sand?
You read the copy assignment again.
WRITE A FULL-BLOWN, SNAIL MAIL
JUNK MAIL PACKAGE!
The kind freelance copywriters are paid tens of thousands of dollars to craft … in their pajamas … from their private beach house.
Do you say the dog ate your laptop? Your lost cousin has been found? Your family came down with Ebola, and you’re feeling a little feverish?
Relax. I’ve got your back.
Hi! My name is Josh Manheimer, and if you google “direct mail copywriter,” you’ll see I come out #1 in the United States.
That’s because, over the last three decades, I've created some of the most successful direct mail campaigns in the history of direct marketing.
Now I’d like to come over and show you how I do it — step-by-step — by putting into your hands my Magnum Opus. My 5th Symphony. My Guernica. My Hamilton.
It’s called THE ULTIMATE COPYWRITER’S SWIPE BIBLE: You Too Can Master the Art of the Direct Mail Sales Letter, and one glance inside, and you’ll instantly look skyward and whisper, “Thank you!”
That’s because it’s jam-packed with over 150 battle-tested, direct mail sales letter leads — leads organized around the 16 proven formulas I've used again and again (and still use) over my 30-year career.
SOON YOU WILL LITERALLY
SWIPE YOUR WAY TO SUCCESS!
YOU’LL SWIPE the “blockbuster” lead I used to create a ten-year control for WRITER’S DIGEST.
“I’ve never written a letter to a direct mail copywriter before. But your subscription package for Writer’s Digest was super.”
—Bob Bly, Author, The Copywriter’s Handbook
YOU’LL SWIPE my legendary “naked old women” lead for MORE magazine which became the most successful package in the history of the Meredith Corporation.
"I am NOT the greatest storytelling copywriter in America. That title belongs to ... Josh Manheimer. This guy doesn’t just beat controls, he bludgeons them to death with 100%, 200%, even 300% victories."
—Richard Armstrong, Genius A-List Copywriter
YOU’LL SWIPE my famous “Quick! The Coffee Pot!” lead for Rodale’s EVERYDAY HEALTH HINTS which was the most successful direct mail package in the history of Rodale’s Book Division.
(You’ll find it featured in MILLION DOLLAR MAILINGS and THE WORLD’S GREATEST DIRECT MAIL SALES LETTERS.)
YOU’LL SWIPE my 11-year control for the National Fire Protection Association, declared by the DMA judges as, “one of the great achievements in direct response marketing.”
“After studying Gary Bencivenga, Clayton Makepeace, Parris Lampropoulos, and all of the old Masters, I consider myself very fortunate to have found your website. I’ll be studying your packages, and hopefully stealing your secrets, too ;-) It was an honor to read your work.”
YOU’LL SWIPE my opening for The Asian Wall Street Journal which quadrupled response and was written — in Chinese!
“Hi Josh (or J.C., if you prefer?), What a discovery you are! Your letter leads PDF is amazing. I love your story leads. Better than a lot of similar ones I’ve seen. I’ve been studying direct response copywriting for a while, but I don’t often see your name and I’m not sure why. You’re obviously one of the best out there.”
YOU’LL SWIPE my gripping “shit flying” lead for The Good Sam Club which indexed 340, tripling response.
“Dear Josh, I swim in your wake. I have long admired your work, and I often find myself recommending you when clients are looking to test something other than my stuff. I’m very good at selling clients on using me, but not quite as good at making the package! I steal shamelessly from you…”
—Prefers to Remain Anonymous
Sir Isaac Newton secluded himself for two years at his family farm to avoid the plague, and emerged with his famous, Principia Mathematica, which articulated the Laws of Universal Gravitation.
Now I’ve emerged after three decades from my farm in Vermont with THE ULTIMATE COPYWRITER’S SWIPE BIBLE where I capture the Laws of Written Persuasion — divided into 16 proven formulas.
Newton invented calculus to prove his theorems.
I invented the Enthusiastic Neighbor opening to win control after control.
Newton famously said he “stood on the shoulders of giants” so he could see further.
I shamelessly stood on the shoulders of the most brilliant copywriters of my day — Bill Jayme, Judy Weiss, Ken Sheck, Linda Wells — so I could sharpen their techniques to an even finer point — and then beat them at their own game.
Newton presented his findings to the Royale Society in London.
I’m presenting my findings — to you — here and now.
That is, if you say “YES!” to this personal and private invitation For Professional Copywriters Only.
You’re only seconds away from discovering …
Which is the best formula to use when selling news publications -- The Dinner Party or The Three Ifs?
The best lead for people passionate about Soap Carving (or any hobby) -- Enthusiastic Neighbor or For Members Only?
The best opening to create atmosphere -- ITs or Imagine?
What is the difference between fascinations and situations?
When should you ask your reader to raise their right hand and take a pledge?
When to include a Merchandise Return Label as your lift note?
When to climb into the dumpster behind your post office.
How to sling direct mail slang like a fry cook slinging hash at a cheap New Jersey diner.
FORGET IT, FRED! lead. When and how to use?
TWO KINDS OF GUYS lead. When and how to use?
The one formula you should start every project with even if you later choose to abandon.
When to put your first sentence ABOVE the salutation.
How to craft the perfect lift note to swim like a pilot fish beside your shark of a sales letter.
How your Page 1 will serve as the roadmap to your entire direct mail package.
How to speak to your tribe and be trusted.
Why you must care about printing specs and insertion order if you want a seat at the big table.
When to throw yourself in front of the bus and risk everything to maintain your honor and integrity.
Which graphic designers should you smother with kisses? Which should you flee in the cover of darkness?
How does your prospect’s brain absorb information, and what can you do to use that to your advantage?
HOLD IN YOUR HANDS
THE BEATING HEART
Let me share a little secret with you.
Nail PAGE 1 and you’re home free.
Since PAGE 1 of a direct mail letter is the beating heart of the entire mailing (containing the grabby lead, the perfect tone, gotta have benefits, unique positioning statement, clever teasers, compelling offer …)
… if you nail PAGE 1 — and get it approved by the client — it’s usually smooth sailing after that.
So I spend a huge amount of time chiseling away at Page 1, and in this volume that’s ALL you’re going to find. A gazillion Page 1s.
Absorb my 17 formulas into your DNA like some Star Trek cyborg, and you too can become a Master Direct Mail Copywriter, crafting winning controls from your beach house … in your embroidered pajamas.
It’s not hard.
If you’re a veteran copywriter, you’ll see in 15 seconds what I’m up to, slap your forehead, and exclaim, “Of course!”
If you’re starting out in the industry, well, I wish I had this roadmap when I first began. I had to hike up the copywriter mountain with crampons and hang by my fingernails from scary cliffs.
Now you get to glide up in a gondola.
Enjoy the view. And the income.
Get the idea?
If just one of my letter leads inspires you to create the most successful packages in direct mail history like I have …
If just one of my efforts helps you untangle a complex positioning problem, and opens the door to sales clarity for an important project with your career in the balance …
If just one of my openings causes you to craft brilliant copy — in half the time — so you can turn off your laptop and make love to your spouse once again …
If one of my formulas helps you direct a junior copywriter under your supervision to “stick the landing” and feel an enormous sense of pride …
… well, isn’t saying “YES!” to this personal and private invitation well worth it?
YOUR EARLY BIRD CHARTER MEMBERSHIP
You are an important part of this moment in direct marketing history.
My new volume, THE ULTIMATE COPYWRITER’S SWIPE BIBLE, is a living, breathing document which will be updated as your welcome feedback, your thoughtful comments, and your insightful questions are incorporated into the final version.
The goal, of course, is to make the volume ever more useful and relevant to you.
I’m a professional copywriter and would like to save $300 and get privileged Early Bird Charter Member access to my personal copy of THE ULTIMATE COPYWRITER’S SWIPE BIBLE for one year. My cost? The ridiculously low Early Bird Charter Member fee of just $297! (That’s $300 less than other copywriters will pay, and about $14,000 I’ll save from flying around like a pelican attending a year’s worth of masterminds and conferences to get copywriting intelligence at the highest level.)
EARLY BIRD BENEFITS. I understand that as an Early Bird Charter Member, I can offer thoughtful suggestions and penetrating insight which will be used to make the SWIPE BIBLE better and more useful to me.
DIRECT PRIVATE LINK. I also understand all sales are final, and my SWIPE BIBLE is not available as a pdf download, but I will get a link with direct online access for one year.
BONUS BENEFITS. I understand that my Early Bird Charter Member privileges also allow me to push past the doors marked PRIVATE and be eligible for additional benefits:
* Privileged access to your Legendary Controls, so I can study and swipe from your very best direct mail control packages.*
* Privileged access to the Direct Mail Mud Hens -- your private Copywriter Forum — when registration starts.*
* Private 1:1 access with you if I’d like to bang my head against yours and chat about the direct mail projects I’m working on.*
(*) reduced rate
Whew! So far I’ve given you just a taste of what you have to look forward to when you say “YES!” to this special invitation.
But you’ll never really know how dramatically your copywriting career can take off until you add Master Direct Mail Copywriter to your resume and thumb through your personal copy of my historic SWIPE BIBLE today.
Josh C. Manheimer
P.S. Duck! Feedback about my SWIPE BIBLE is coming in fast and furious.
"This thing is incredible."
--Matt O'Connor, ConversionGods
"There are a lot of things I love about what you’ve put together here, but at the top of the list is how you’ve organized all the material.
"Now that you’re providing a copywriting course contained within your swipes, I think that sets you apart from all the other courses and books I’ve purchased over the years.
* I bought John Carlton’s Kiss Ass Copywriting course way back in 2003 for $1,495.
* I bought AWAI’s course in 2005 for $495.
* I then bought AWAI’s Master Program for $795.
* I bought Clayton Makepeace’s Quick Start Copywriting course for $795 (now it’s $1,295.
* I went to the Titians of Direct Response event several years ago, and spent a small fortune to be there … and the DVD’s to the event still sell for $2,000 even today.
* I was Dan Kennedy’s NO BS Adviser to Birmingham, AL … which cost me $14,000.
"None of this includes every possible copywriting resource I have on hand, both analog and digital.
"My point, Josh, is that of all the resources I have on hand … dude … I constantly find myself bypassing all of them for your work.
"That, in my mind, is pretty remarkable."
—A.C., Professional Copywriter